Want to get started with video recruitment? Read how!
- 17 May 2019
The Internet is brimming with video recruitment: from Instagram Stories and vlogs to short videos on a huge variety of activities. This video trend is popular in countless fields, including the field of recruitment. That’s why HROffice Recruitment is offering this option as an integrated part of its recruitment software.
Many employers find the idea of filming the recruitment process a bit daunting. Will candidates be open to this type of job application? Will it cost you talented applicants? If video recruitment providers are to be believed, there’s nothing to be afraid of, given that video has become such a widely accepted concept. There are four types of video recruitment available. In this article, we will explain all about video calling, video pitching, video CVs, and video applications.
Video calling
Video calling is a great way to conduct a preliminary interview so your candidates don’t have to travel unnecessarily. Software such as Facetime, Google Hangouts, Facebook Messenger, and Skype makes video calling easy on any desktop, tablet, or mobile phone. Compared to a traditional phone interview, video calling gives you the opportunity to read a candidate’s body language. And if you’re looking for candidates from a different country, video calling is an absolute must.
Video CV
By video CV, we don’t mean someone reading their CV aloud on camera; a video CV is an original way for applicants to present their academic backgrounds, qualifications, and relevant experience. Some qualities are extremely difficult to describe in writing and can best be conveyed through video or audio. Instead of struggling through endless texts, you have quick insight into your applicants’ qualifications, as the ideal video CV is just one minute long.
Video pitch
A video pitch is an extra tool in the job application process. It doesn’t replace the CV, but injects some colour and personality into the traditional paper version. A concise video gives applicants a platform from which to present themselves and in a way that sets them apart from other candidates – a kind of video cover letter to showcase their passion, enthusiasm, and creativity. It’s also the perfect tool for applicants who aren’t very strong writers.
Video application
With a video application, you can invite applicants to record a video interview to supplement their cover letter and CV. The interview consists of several pre-determined questions to be answered by the applicant via webcam within a specified timeframe. The result is a video interview that you can watch at your convenience. A video application doesn’t replace a traditional job interview; instead, it helps to paint a more comprehensive picture of an applicant’s knowledge, experience, and personality, making it easier for you to pick the right candidate. A video application is therefore a combination of a video pitch, a video CV, and a cover letter.
The advantages of video recruitment
- A valuable addition to the CV and cover letter. Characteristics like appearance, personal presentation, and body language say a lot more than text alone.
- No unnecessary introductory meetings. A concise video gives you a great first impression of the candidate and helps you determine whether he or she is suitable before the first selection round. It also makes the pre-selection process more efficient, as you're not basing your decision on competences and experience alone, but also on personality and motivation.