Optimize the candidate experience with ATS
- 16 May 2019
In today’s market, candidates have all the power. With this in mind, a good recruitment policy should be determined by demand instead of supply. That’s why the candidate experience often serves as the foundation of all good recruitment policies. The same is true of HROffice.
The candidate experience, also known as the candidate journey, puts candidates first and examines the different steps candidates take in the application process – from the moment a candidate decides to apply for a new job to the application, interview, and hiring.
Candidate touchpoints
Regardless of their journey, all candidates have several points of contact with your organization, also known as touchpoints. At each touchpoint, the candidate decides whether to continue or end their journey. The purpose of the candidate journey is to retain as many candidates as possible during these touchpoints.
The more control you have over this journey behind the scenes, the less likely candidates are to quit and the fewer candidates you’ll have to reject because they don’t fit your target group.
How can recruitment software help?
A recruitment system offers several solutions to help you streamline your application process. Keep the following in mind:
- Simplify your application process to make it easy for candidates to apply for positions.
- Build a relationship based on trust with your candidates. Keep an up-to-date talent database to stay in touch with interesting candidates.
- Send your candidates status updates and a letter of rejection, stating the reasons, if you choose not to proceed with them. Even automated e-mails can be personalized to some extent.
- Build a candidate dossier with their CV, cover letter, and other issues discussed.
- Use relevant pre-selection questions and/or video pitches for more accurate candidate assessment early on in the selection phase.
- Integrate a career site to clearly and distinctively highlight your corporate culture and core values. Offer an accessible vacancy overview, a user-friendly application environment, and optional job alerts to encourage candidates to apply.
- Link your HRM and salary software to transfer candidate data directly from the candidate dossier.
Positive experiences during the application process
The tips above can be applied to the application process to facilitate a positive candidate experience. Keep in mind that both positive and negative experiences tend to be discussed by candidates in real life and on social media. Don’t miss out on talented candidates: create a positive candidate experience by implementing an efficient recruitment system.